Fermanagh Hidden Heartlands

What is Fermanagh Hidden Heartlands?

Fermanagh Hidden Heartlands represents the newest addition to Ireland’s celebrated regional marketing brand developed by Fáilte Ireland. Whilst Ireland’s Hidden Heartlands has traditionally showcased the country’s central heartlands stretching from County Cavan to County Tipperary, the inclusion of Fermanagh extends this remarkable region into Northern Ireland for the first time.

The Fermanagh Hidden Heartlands designation champions getting “active in nature” and venturing “off the beaten track,” offering visitors a latticework of vibrant waterways, ancient canal paths, and myriad walking trails. It’s a destination where the world genuinely slows down, where you can paddle along glass-blue rivers, explore centuries-old canal paths, and discover hidden gems at your own pace.

Research shows that the broader Ireland’s Hidden Heartlands marketing campaign generated €178 million in revenue and attracted 449,000 overseas tourists in 2019 alone – demonstrating the immense power of this international brand that now includes Fermanagh Hidden Heartlands.

The Historic Announcement Behind Fermanagh Hidden Heartlands

Economy Minister Dr Caoimhe Archibald announced the new licensing agreement between Tourism NI and Fáilte Ireland in December 2025, declaring that County Fermanagh’s stunning lakes and landscapes would be “a great addition to the Hidden Heartlands brand.” The minister emphasised that being part of such a strong international brand will deliver a significant boost to tourism in the Erne region.

To support the launch of Fermanagh Hidden Heartlands, the Northern Ireland Department for Economy has allocated an additional £300,000 for Tourism NI’s first ever Ireland’s Hidden Heartlands campaign, scheduled to launch in March 2026. This substantial investment demonstrates the government’s commitment to promoting regional balance and supporting Fermanagh’s tourism industry.

Laura McCorry, Chief Executive of Tourism Northern Ireland, highlighted that the Fermanagh Hidden Heartlands designation gives local tourism businesses a powerful promotional platform on the global stage. The licensing agreement enables eligible tourism businesses in Fermanagh to use the brand and be featured in Tourism NI marketing campaigns, with toolkits and resources available to help maximise effectiveness.

Why Fermanagh Hidden Heartlands is a Perfect Fit

The creation of Fermanagh Hidden Heartlands isn’t merely a marketing decision – it’s a natural geographical and experiential fit. The county embodies everything the brand represents: pristine waterways, unspoilt natural beauty, and authentic off-the-beaten-track experiences.

Unparalleled Water-Based Experiences

Fermanagh Hidden Heartlands is defined by its relationship with water. The spectacular Lough Erne system, comprising Upper and Lower Lough Erne, creates a vast inland waterway that connects seamlessly with the River Shannon – the primary artery of Ireland’s Hidden Heartlands. This extensive network of lakes, rivers, and waterways offers unparalleled opportunities for kayaking, canoeing, boat trips, and waterside exploration that align perfectly with the Hidden Heartlands ethos.

UNESCO Global Geopark Status

The Cuilcagh Lakelands UNESCO Global Geopark straddles Fermanagh and Cavan, creating a natural connection between Fermanagh Hidden Heartlands and the existing Ireland’s Hidden Heartlands region. This geological wonderland features limestone caves, underground rivers, and the famous Cuilcagh Mountain – known for its “Stairway to Heaven” boardwalk – offering visitors the kind of unique, nature-based experiences that define the brand.

Tranquil Landscapes and Rural Charm

The Fermanagh Hidden Heartlands landscape of gently rolling drumlins, ancient woodlands, and tranquil countryside villages epitomises the peaceful, slow-travel philosophy central to the brand. Here, visitors can genuinely escape the pressures of modern life, immerse themselves in nature, and experience Ireland at a gentler pace.

Strong Cross-Border Collaboration

The Fermanagh Hidden Heartlands licensing agreement builds upon existing strong cross-border collaboration between tourism businesses and public bodies in County Fermanagh and their counterparts in the Republic. This established cooperation ensures seamless visitor experiences across the border, making it easy for tourists to explore the region’s treasures without constraints.

What Fermanagh Hidden Heartlands Means for Visitors

For travellers planning to explore this newly expanded region, Fermanagh Hidden Heartlands significantly enriches the destination portfolio and creates exciting new itinerary possibilities.

Extended Waterway Network

The addition of Lough Erne to the Ireland’s Hidden Heartlands waterway network through Fermanagh Hidden Heartlands creates even more opportunities for boat-based exploration, water sports, and lakeside relaxation. Visitors can now seamlessly travel from the Shannon system through to Fermanagh’s magnificent loughs, experiencing diverse aquatic landscapes along the way.

Enhanced Walking and Hiking Options

Fermanagh Hidden Heartlands brings exceptional walking trails to the offering, including the Cuilcagh Boardwalk, portions of the Ulster Way, and numerous forest park trails. These complement existing Hidden Heartlands walking routes, providing greater variety for hiking enthusiasts exploring this expanded region.

Unique Cultural Experiences

From the historic Enniskillen Castle Museums to the magnificent stately homes of Florence Court and Castle Coole, Fermanagh Hidden Heartlands adds rich cultural dimensions to the brand. Visitors can explore centuries of Irish history, architecture, and heritage whilst enjoying the region’s natural beauty.

Increased International Visibility

As part of Fermanagh Hidden Heartlands, the county will benefit from international marketing campaigns, featuring in promotional materials distributed globally. This increased visibility makes it easier for international tourists to discover Fermanagh’s treasures and include the county in their Irish itineraries.

Why Belmore Court & Motel is Your Perfect Base

When exploring Fermanagh Hidden Heartlands, choosing the right accommodation can transform your experience. Belmore Court & Motel in Enniskillen offers the perfect combination of comfort, convenience, and sustainability that complements the Hidden Heartlands ethos beautifully.

Ideally Located in Ireland’s Only Island Town

Situated in the heart of Enniskillen – Ireland’s only island town – Belmore Court & Motel provides unrivalled access to Fermanagh Hidden Heartlands attractions and waterways. From our central location, you’re within minutes of Lough Erne’s shores and perfectly positioned to explore the wider region. Whether you’re planning boat trips on the loughs, hiking the Cuilcagh Boardwalk, or exploring Marble Arch Caves, our location serves as an ideal launching point for your Fermanagh Hidden Heartlands adventure.

Award-Winning Green Credentials

As the first accommodation in County Fermanagh to achieve Green Tourism Gold certification, Belmore Court & Motel aligns perfectly with the sustainable tourism values promoted by Fermanagh Hidden Heartlands. We’ve reduced our carbon emissions significantly and are committed to achieving Carbon Net Zero by 2030, ensuring your stay supports environmentally responsible tourism in this precious landscape.

Consistently Excellent Guest Experience

We’ve maintained the #1 TripAdvisor rating in Enniskillen for over 17 years – a testament to our commitment to exceptional hospitality. Our team combines local expertise with genuine warmth, helping you discover the hidden gems of Fermanagh Hidden Heartlands that only locals know about.

Comfortable, Family-Friendly Accommodation

With 60 well-appointed rooms ranging from standard accommodation to family suites, we cater to all types of travellers exploring Fermanagh Hidden Heartlands – whether you’re a couple seeking a romantic escape, a family on adventure, or a group of friends discovering Ireland’s natural treasures. Our facilities ensure comfort after long days exploring waterways, hiking trails, and cultural attractions.

Local Knowledge and Expertise

Our family-run business has served Fermanagh visitors for generations. We understand the region intimately and can provide insider recommendations for experiencing the best of Fermanagh Hidden Heartlands – from quiet spots for watching kingfishers to the finest local restaurants serving regional specialities.

Planning Your Fermanagh Hidden Heartlands Adventure

With the official designation of Fermanagh Hidden Heartlands, the possibilities for memorable Irish holidays have expanded considerably. The region offers something for every interest and season:

Spring and Summer: Enjoy water sports on Lough Erne, cycle the Kingfisher Trail, and explore blooming gardens at Florence Court and Castle Coole throughout Fermanagh Hidden Heartlands.

Autumn: Experience the spectacular foliage along waterside walks, visit the Marble Arch Caves before winter closure, and savour seasonal produce at local farmers’ markets in Fermanagh Hidden Heartlands.

Winter: Discover festive events in Enniskillen, enjoy cosy pub sessions with traditional music, and experience the dramatic beauty of Cuilcagh Mountain’s winter landscapes in Fermanagh Hidden Heartlands.

The launch of Tourism NI’s dedicated Ireland’s Hidden Heartlands campaign in March 2026 will bring even more promotional support, marketing materials, and visitor resources, making it easier than ever to plan your Fermanagh Hidden Heartlands adventure.

Book Your Stay at Belmore Court & Motel

Don’t miss the opportunity to be among the first to experience Fermanagh Hidden Heartlands as part of this exciting new chapter in Irish tourism. Book your stay at Belmore Court & Motel and discover why County Fermanagh’s stunning lakes and landscapes are such a perfect addition to this celebrated tourism brand.

With our central Enniskillen location, green credentials, local expertise, and consistently excellent service, we’re ready to help you create unforgettable memories exploring the natural wonders, cultural treasures, and hidden gems of Ireland’s newly expanded Hidden Heartlands. Contact us today to plan your Fermanagh Hidden Heartlands adventure and experience the magic of Ireland’s best-kept secret.